Tuesday, March 17, 2009

Researching Art & Design - 20th Century

The 20th century saw massive changes in the way people percived and created art. Boundries and limitations were surpassed and destroyed by styles such as surrealism and dadaism, where innovation and imagination was key. This era inspired so many artists in the 20th and 21st century to be as original as was physically possible, to really rebel against the normality shown in the 19th century (e.g. Realism & Neoclassicism).


Fauvism


The Fauvism movement revolutionised the concept of colour in modern art. The designs were bold and distorted, as opposed to such movements as Realism and Neoclassicism, which were proportionate, minimalistic in colour ranges, and kept to accuracy without even a thought of being so bold and creative with colours and form/shape.





















"La Raie Verte" by Henri Matisse, 1905

Oil on Canvas


The artist has used a brush and oil, with thick brush strokes to mark out the shapes of the figure.


This image is quite eyecatching because of the bright, vibrant colours and varying thickness of the curving lines. The texture is quite scratchy since the paint hasn't been applied smoothly to the figure, but I believe that this created an interesting overall effect - especially over the woman's skin - and will have been inspired by the Post-Impressionist movement. The tones of colours vary in groups of warm colours (i.e. the clothing, right hand side of the face, orange part of the background) against groups of colder colours (i.e. left hand side of the face, hair and other background colours), which create an interesting contrast. The combined use of lighter and dark shades of certain colours gives the character depth and a more 3-dimensional feel.







Abstract Art

Post-Impressionism had a huge impact on Abstract Art in the 20th century, and was essential for the development of modern art. It was inspired by the great painters such as Van Gogh and Cézanne, looking at landscapes and figure drawings/paintings that were 'wild' and expressive.
























"Tour Eiffel" by Robert Delaunay, 1926

Oil on Canvas



The artist could have marked out the large blocks of colour with a large brush first, then going over it with a small brush, applying outlines and detail carefully. The block colours could create the soft texture, and the lighter colour on the darker shapes gives the overall image depth and perspective inside the tower.

Personally I think this is a beautiful piece due to the use of tones, shapes and perspective. The bright warm colours are really attractive (which is not surprising, as red is usually the colour one sees first when looking at art), and the combination of simplified shapes creates an effective overall image (e.g. the panels at the base of the Tower, and the pavillion behind it). The only cold colours used are green, blue and grey, which provide a balance of light and shade in the painting. There are no bold outlines in this painting, the only lines visible are in the varying straight and curved edges of the shapes use in the tower and background. The textures on the tower itself are smooth, yet the textures in the background seem rougher, as if Delaunay had deliberately worked quicker in this area. The lines that define the separate areas in the background aren't as neat as the lines in the foreground, which gives the impression that the background is slightly blurred due to the focus on the Tower. This can relate back to Impressionism and Post-Impressionism, with a wild colour scheme similar to that of Rousseau.




Cubism

Cubism was the movement all about innovation and experimentation. Cubism was radical but influencial, and the artists best known in this movement were Braque and, of course, Picasso. It was the complete opposite to Realism and Neoclassicism and challenged the perceptions of beauty in art. The designs were obscure and somewhat inspired by the designs of African and Native American art.























"Composition in Red, Black and White" by Henryk Berlewi, 1924

Goache on Paper


These precise shapes could have been painted on using a flat edge to help keep them perfectly in shape, or with measurements to make sure each side measures the same. The shapes would have to be drawn slowly and carefully to ensure that they were in the right position and proportion.

The first thing that attracted my attention to this image was the bright tones of orange-red in the shapes. Each shape in this piece of cubist art is geometrical, and the shapes have merely been rotated, enlarged or reduced, and then placed elsewhere in the picture. I think that the placement of the two rows of oblongs shows perspective after looking at it for a short while, as if looking down a street at lamp-posts or looking up at a set of stairs. The textures are smooth and flat, as the shapes contain block colours, with no shading, highlights or outlines. There is plenty of space around the shapes, and the rows of oblongs provide a sense of perspective that suggests further space when following the 'street' or 'stairs'.

Dadaism

Dadaism, like Cubism, was a rebellious movement against traditional, classical art, and was chaotic and anarchistic in nature. A post World War I movement, it was anti-war as well as anti-art, going against what classic art stood for; if classic art was meant to have implicit messages and deep connotation, Dadaism strived to have no meaning. Classic art worked by aesthetics, whereas Dadaism did not. The Dada movement set out to offend and criticise art, but ironically became an influencial art movement itself, inspiring future movements such as Surrealism and Punk Rock.





























"Merzbau" by Kurt Schwitters, 1924-37

Photograph of a structure in his own house, created with various objects taken from friends and family, as well as found in his own home. He attached these objects to make shapes as well as nooks and grottos full of different objects to different themes.


The sheer dimensions and perspective attracted me to this image, the use of household waste being added to his room creates a sense of 'safe' space, and the various shapes one can see in this image is fascinating.

The toning is entirely in greyscale, the darker shades of grey indicating shadows from the arrangement of the different 3-dimensional shapes, whereas the highlights could be from natural or artificial lighting in the room, possibly the flash from Schwitters' camera. The textures seem generally smooth, though as it is a photograph you are able to see the textures of certain objects and surfaces, e.g. the grain of the wood and the creases & folds in materials like card.

There are plenty of lines in this image, many in different directions due to the generally straight angles of the objects, which are then folded and shaped.

There is plenty of space evident in this image, as the 3-dimensional shapes create gaps between themselves and the walls, floor and ceiling. You can easily define the space between the foreground and background objects, and also the areas around them.

Surrealism


Surrealism, obviously an opposite to Realism, sought out to create visual expression of the unconscious and un-recreatable imagination. Artists were inspired by Sigmund Freud and his theories of dreams and the subconscious and unconscious mind, and used juxtaposition, wild ideas and the element of surprise to truly bring this movement to light. This movement was a byproduct of Dadaism, really pushing the boundries of innovation, and showing figures and scenes in a completely different way to the traditional styles of classic art such as Neoclassicism.






























"Dream Caused by the Flight of a Bumblebee around a Pomegranate a Second Before Awakening" by Salvador Dalí, 1944



Oil on canvas


The artist has used careful brush strokes to ensure the smoothness of his images, and also uses dry brushing to create clouds, while washing out paint to water down his colours to create the gradient of the sky. This technique was used in most of the shading of the figures for a soft shaded look.


When it comes to surrealist art, the artist that has left the biggest impression has always been Salvador Dalí. His ability to transform simple objects into juxtaposed, shapeshifting works of art is inspirational.

There are many textures used in this piece to create a somewhat realistic effect (e.g. the crumbling edges of the stone platform, the textures of the fish's scaly form, the fur of the tigers etc.), varying vastly from smooth, pearly skin tones to the course addition of the clouds, which also give a soft, fluffy effect.

Dalí has used mostly warm tones of colour in the foreground of this piece, which contrast perfectly with the pale, cool colours used in the background. Personally I find that the tigers are what draw me to this image the most, as the blacks used in the stripes stand out against the pale shades of the rest of the image. Also the pomegranate & the fish, as they are created in warm oranges and reds, definitely stand out above most of the other symbols and forms in this image.


Once again plenty of space is apparant in this piece, and it's fairly easy to define the distance between the woman & the tigers, the pomegranate & and the small rocky area in the sea, etc.


The lines in this image aren't as bold as in other pieces in this study, Dalí rarely uses black to outline his paintings, and so the objects and forms seem to smoothly blend into the background. The most obvious lines to me are following the elongated legs of the elephant, the line of the horizon over the water, and the defined edges of the rock the woman is laying upon.


It can be easily argued that shapes can appear anywhere within the image, e.g. a scalene triangle representing the shape of the woman, a horizontal oblong showing the general shape of one of the tigers, etc. Dalí seemed to use different shapes juxtaposed against eachother to create a unique composition which forced you to focus on the image as a whole, while still being able to pick out each visual detail.


The Bauhaus Movement

The 'Bauhaus' was a school in Germany that combined fine arts with crafts, and was famous for the approach to design that it taught, and the innovative training methods it used. The school lasted from 1919 to 1933, and was closed by the Nazis. Students there were taught to produce art that was both aesthetically pleasing and useful, and showed that design could still easily play a part in modernisation and industrialism at the time. Due to the introduction of mass production, the Bauhaus turned its attention to industry, and held an exhibition demonstrating a coalition between aesthetics and effective, purpose-made design and technology.




















"Proto-Form (B)" by Josef Albers, 1938

Oil on fibreboard

Oil would have been used over wax to create an 'absence of colour' effect, clearly separating the shapes and colours.
The simplicity of this image is what draws attention to it. The cool colours compliment eachother with the rounded shapes, and the lighter lines define the shape against the background colour. The space is mostly used by the image, with just outlining space to frame the image with. As it is quite abstract and subjective, viewers could take whatever they want from the piece.




Creation of the World Wide Web (Internet):

In 1989 the idea of the World Wide Web came about, an idea of being able to access information from anywhere in the world at the touch of a button. The invention of this network allowed millions of people to communicate across the globe, bridging the gap between societies and cultures that were once so far apart. As computers advances throughout the years, companies began to create software that could digitally create art work and techniques, as well as new tools that couldn't be created traditionally, such as the erase tool, copy & paste, undo, stamp & clone tools, etc., as well as filters, layer types, and the 'action tool', allowing you to record work you've done and re-apply it to other work.

Monday, March 9, 2009

Viral Marketing

Viral marketing is the term used for forms of marketing, e.g. videos and images, that have become so popular due to their individualities that they have spread across the internet and through mobile devices, imitating the properties of a virus.


Here are examples of popular viral marketing/internet phenomena:



Badger Badger Badger:

"Badger Badger Badger" is a perfect example of a wide-spread video phenomenon which involves a flash-made video by a small group of animators usually under the name of 'Weebl'. The video shows a piece of landscape where animated badgers danced to a looped song about said animals.

Many of this user's videos are hosted in one location, and merchandise and music is sold on this website. The videos don't exactly promote the merchandise but they encourage people to purchase merchandise displaying their favourite video characters.


Cadburys 'Gorilla' advert:














This is a popular advert that was shown on daytime TV. The advert depicted a close-up of a Gorilla (which is a person in a costume), and it eventually panned out to show it playing the drums to Phil Collins' 'In the Air Tonight'. At the end of the advert the logo for cadburys chocolate appears, which adds just a small, yet effective touch of marketing. The video is widely appreicated and shared and is thus considered viral marketing.


T-Mobile Dance advert:



http://www.gadgetvenue.com/the-t-mobile-dance-01152559/

Another popular advert that promotes sales, this video shows a crowd moving about in Liverpool Street station, with random members of the public suddenly breaking into synchronised dance combining hip-hop, disco and ballroom. The dance was filmed by secret cameras around the station in order to shoot the advert from various angles.


Citroen C4 'Transformer' advert



http://www.citroen.co.uk/new-cars/citroen-c4-hatchback/

This advert by car-making company Citroen showed one of their cars, the C4, transforming into a 'Transformers'-esque robot, which then began to dance to David Guetta Vs The Egg's "Love Don't Let Me Go". The dance itself was performed by choreographer Marty Kuldeka, who had laser pads attached to his body in order to follow his movements and build the CG 'robot' around the dance. This advert is another example of just how quickly viral marketing works, with the video being posted all over the internet and sent to friends via filesharing websites.


The Subservient Chicken




http://www.subservientchicken.com/


This popular website shows a seemingly live webcam feed of a man in a chicken costume, who will obey most orders the visitor of the website gives him (for example, if you type in 'jump' he will jump, 'dance' he will dance, etc.). The idea was created by Burger King to promote sales, and URL of this website was quickly passed around the internet, earning it the status of viral marketing.

Mentos & Diet Coke


http://video.google.co.uk/videoplay?docid=-274981837129821058


A famous set of videos promoting the sales of Diet Coke and Mentos. A small group of people created works of art using lined up bottles of diet coke. Each bottle was attached to the one next to it via a small cap that had a mento sweet on the underside, and when the cap of a bottle was blown off, it pulled a piece of string that activated the next bottle's cap. Once the sweet dissolved in the diet coke a chemical reaction came into effect, and the pressure of the gas from the reaction forced the cap upwards and the mixture burst out, creating a fountain of coke. The group controlled how high some 'fountains' could go to create amazing artistic effects, which provoked the beginning of a worldwide phenomenon. Videos were uploaded over the world in response to the original videos, thus showing that the promotion was successful and numerous members of the public helped to increase the sales of Diet Coke and Mentos.

Thursday, March 5, 2009

Interactive Art

Interactive art was a style that really pushed the boundries of art, allowing people to interact with animations, sounds and pictures prompted by movement or touch.















"The Insyde Project", by Airside Studio

The Insyde Project is an interactive piece of installation art that was featured in a room in the Walker Gallery in Liverpool. The room would be dark, with a still image of a forest projected and a small spotlight would be projected onto a point on the floor. Once a person stood over said spotlight, an animation (activated by a sensor pad under where the light has been shone) is played onto a screen which displays a still background across the walls of the room. The animations varied depending on the spots on the floor, and would depict different creatures appearing from behind the scenery, interacting with said scenery and/or other creatures.














"Very Nervous System", by David Rokeby

David Rokeby set up video cameras, image processors and computers as well as a sound system to create a series of interactive sound installations that were triggered by movement. The different movements of the body produced different sounds, including varied tempo and pitch.

This idea began in 1986, which was quite early for such creative interactive art. With new technology constantly appearing nowadays, this could easily be replicated, and perhaps improved on somehow, with more advanced versions of the equipment Rokeby used.

Researching Digital Art & Design - 21st Century

The 21st Century saw the introduction of Digital Art - the utilisation of computer hardware and software to create art using unique tools as well as tools with similar use to traditional techniques. The truly innovative and influencial programs created for this purpose were Adobe Photoshop and Illustrator. These programs allowed budding artists to be as creative as possibly imaginable, all with the same tools used in different ways.
Traditional art is still popular in this Century, but Digital has truly begun to dominate the art world.





















"Sussigkeit" by Jessica Singh

Created in Photoshop


This image has very pale variations of bright colours so that the image is eyecatching, yet subtle. The texture of the imagery is quite smooth, with shading creating curved effects on rounded objects. This lines are thin, and none of them are black, but slight variations of the colours used in the shapes. The colours are blended together and some areas of the image have combined one colour the the pale background, which creates a soft gradient. This image could be partially created using simply a paintbrush tool for outlining the basic shapes, then colour could be added using different opacities.

The style can be related back to Post-Impressionism and Surrealism in terms of bright colour and juxtaposition and unrealistic imagery.
























"Mother Nature" by Neil Parkinson

Created in Photoshop & Illustrator

This image uses very earthy tones and colours to create a natural feel. The birds in the girl's hat stand out more due to the use of brighter colours. The colours are opaque and could easily be created with a brush tool. The smooth curves of the outline could be created using the pen tool in illustrator, and the fairly simple background would use block colour and block shapes which could also be created with a pen tool. The tones are quite smooth but flat due to the use of block colours without gradients or shading.

I think that this image is effectively created despite the small range of colours used, and the natural effect using the colours and tones (or lack thereof) in the combines images.

This piece of work could be related back to Post-Impressionism with its altered portrayal of a human figure. The earthy, natural tones are closer to Realism, but the illustrated style is also drawn from Surrealism and Fauvism with an abstract depiction of human form.





















"Day Job" by Sophie Henson

Created in Illustrator

These logos are simply images and typography which have been manipulated artistically to create eyecatching designs which are aesthetically pleasing. These could easily be created in illustrator with the pen tool and block colouring, and the effects around the lettering could also be used in the pen tool, or a brush tool with a steady hand (possibly on a graphics tablet).

This style can easily be related back as inspiration from the Art Nouveau movement, looking at lithography to create identical and precisely-designed print. Graphic Design-like pieces like this wouldn't exist without the Art Nouveau movement and the idea of manipulating lettering and image to make something fit for a purpose as well as aesthetically pleasing to a wide audience.



















"Bubble Gum Landscape" by Zena Santos


Created in Photoshop and Illustrator

The first thing that drew me to this image was the tone. The colours are bright, vivid and blend very well together. The use of varied thicknesses of lines is extremely effective gives the characters depth and dimension. The texture is generally smooth, but with the added 'wavy' lines over parts of the image, it gives the impression that the image was on paper and has then been crumpled. The lines can be created with a pathfinder tool in Illustrator with varying line thicknesses, and the colours could be added using a pre-existing texture that has been scanned in, or experimentation with the paintbrush tool. There is a small amount of space shown between the characters and what appear to be clouds in the sky; in my opinion this apparant separation of foreground and background gives the characters more dimension and shape.

This art piece could be somewhat drawn from Fauvism, Post-Impressionism and Surrealism, taking from each movement its bright colours and wild, imaginative designs. The sheer nonsensical idea behind this artwork was something that made Surrealism and Fauvism so crucial to the art styles of today.