Re-write of the Brief for Postage Stamp project~

Brief:

This project is a live brief, focusing on the development of ideal images for stamps for our client, The Royal Mail.
The Royal Mail have recently announced their plans to produce new themed sets of stamp designs, which will be released every few weeks to the public.

The theme that we will be working around is ‘peace and freedom’, and at the end of this project, we must each produce four final visuals of stamp designs to present to the client.

Firstly we will need to conduct research for the theme of ‘peace and freedom’ by finding visual and non-visual pieces. We have to be sure to look at different types of imagery that relate to the theme, for example:
-Various works of art (e.g. paintings, illustrations)
-Photographs
-Poetry
-Song lyrics
-Historical articles & accounts

Also we must research various postage stamps to add to the mood board we will create with the researched imagery.

There will be limitations on the type of image we can use to convey peace and freedom, as not everyone will share the same perspective on the images we may choose to represent this theme. Very popular, typical images will explain the theme to everyone, but the ideas for designs you can create that incorporate these common images are limitless.

The client would prefer unique and innovative ideas which can make a simple, functional item interesting and collectable. Uncommon and new imagery ideas will appeal to the client more, but the public need to be able to identify the theme through the imagery. The images are generally used to commemorate and celebrate historical events, holidays and exceptional people.

The target audience is basically everyone, mostly aimed at the public who remember historical events that involve peace and freedom, e.g. the World Wars. These images will be seen by production staff, the general public, retail workers and, obviously, The Royal Mail staff themselves.

The stamps themselves will be used, obviously, for envelopes & packages. They will be used throughout the UK, and could possibly be sent across the globe. The images on the stamps will be linked to past events that the general public have seen, e.g. wars, riots, segregation; the peace that brought those difficult and chaotic events to an end, and the freedom humanity felt once the problems were solved, or the situations improved.

We will be developing plenty of ideas and imagery to produce final visuals for a set of four stamps that reflect our theme. We will be digitally producing these visuals after working through the development using mood board, hand-drawn mind maps & thumbnails.